Cervarix is a HPV vaccine that helps protect against cervical cancer. Target: 18 - 24 year-old women. ASSIGNMENT: Develop high-level concepts focused on the message: Cervarix protects against more types of viruses and provides more comprehensive protection to help women live a life full of possibilities. (Art Director: Karyn Pascoe)
Cervarix (GlaxoSmithKline). Copywriter: Mitch Lemus